a form of Internet Marketing that involves the promotion of websites by increasing their visibility in Search Engine result pages (SERPs) through optimization and advertising. SEM may use Search Engine Optimization (SEO), that adjusts or rewrites website content to achieve a higher ranking in search engine results pages or use Pay Per Click (PPC) listings.
It is often said that a beautiful web site is nothing without visitors. Day in and day out companies spend thousands of dollars building a great web site, then are disappointed when it has no visitors once it is launched. The goal of Search Engine Marketing is to bring those visitors to the site and let them experience that great creation.
If you are in a similar situation – you have a web site that is receiving a less than desirable number of clicks each month, SEM is something to consider. At Simply Optimized, we strive to make a web site as good behind the scenes for the Search Engines as it is on the outside for your visitors. Following a “best-practices” methodology, each page of your web site will be analyzed, critiqued and improved.