About Simply Optimized

In early 2008 Simply Optimized was born- born out of a necessity and desire – a necessity for income and freedom but a desire to help companies with their SEO campaigns when their budgets weren’t large enough for some of the well known agencies.

Jayme Westervelt, the owner and founder of Simply Optimized, has worked in the Internet Marketing industry since early 2001.  Over the years, she has been witness to changing trends in this industry, including fads like hidden links, white on white text and link farms. All along, she has stayed true to “White Hat” SEO practices, largely ignoring and recommending against such practices.

Learning her SEO and SEM techniques first from the well known Bruce Clay, and then working for the agency WebMetro, Jayme gained a solid foundation in SEO fundamentals. Since leaving the corporate world, she has since spent her time working with amazing clients, many of who are small Mom-&-Pop operations.  When she finds the time you might spot her at an industry conference or training seminar.