In their ongoing quest to rule the world, Google has made it even easier for you to love them – at least if you’re a webmaster or SEO. Not too long ago they added some new ‘toys’ in the Google Webmaster Tools area, under Tools. This menu used to only have a few options like ‘Analyze Robots.txt’ and ‘Set Crawl Rate’ but now they’ve beefed this area up to now include the following:
- Generate Robots.txt – where you can generate a robots.txt file for your site by going through 3 easy steps.
- Enhance 404 Error Pages – which customizes the 404 error page for your site. By customizing the pages, you’ll be able to cater to your visitors who have become lost on your site. As of right now this tool will add a search box as well as alternative links within your site to help the visitor find their way again.
- Gadgets – allows you to add data from the Webmaster Tools area onto your iGoogle home page for quick viewing. You are given the option of having crawl errors, content analysis, top search queries, subscriber stats, what Google sees, external links, internal links and Sitelinks all from your browser homepage.
What does this all mean? My job just got a lot easier when it comes to the monitoring aspect!